Validity Test, Reliability Test, Signification Test, Determinant Test, and Mediation Test were performed. Determination of sample was using random sampling method. Subjects of the study who are not residents of Jakarta, and were at least 17 years old.
Questionnaires were distributed through the internet network. Instrument was developed by adopting previous studies but still taking into account its relevance.
Understanding formation process of destinations image will help the tourism marketers to build or improve destination image that will facilitate loyal visitors to re-visit or recommend to others. Destination image consists of cognitive, affective and conative dimensions. Destination image is an important factor in tourism marketing.
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